I am sure this headline has you thinking, what do a nice summer drink, a low humming sound and an insurance policy have in common? Absolutely nothing, but in this article, we’ll see how all three are changing the age-old insurance industry on a daily basis.
If you have not heard of lemonade, there is a good chance that you do not live in the South. While we Southerners enjoy a fresh squeezed glass of lemonade during our hot summers, there is another type of lemonade that is disrupting the personal lines insurance industry. Lemonade (yes, that’s the company name) is a Property & Casualty carrier founded in New York in 2015 that serves the renters and homeowners market. They are currently writing policies in eleven states and have plans to roll out nationwide.