Director
Scott Lawrence is the marketing director at Bennett Thrasher, where he is responsible for client engagement and business development. His approach is centered on introducing prospective clients to the firm’s extensive services through measurable marketing. Scott has over 20 years of experience in B2B demand generation, particularly in the realm of direct response digital marketing. His focus is on creating relevant content that showcases the firm’s diverse services to both potential and existing clients.
Scott is committed to continuous improvement and innovation in digital marketing, adhering to a ‘Test & Learn’ philosophy. He actively explores new digital marketing tools and techniques. In addition, Scott shares his expertise in marketing by teaching ‘The Principles of Marketing’ at the University of North Georgia, since 2017, contributing to the academic community through one class each semester.
Prior to joining Bennett Thrasher, Scott worked for AT&T in Atlanta, GA and Charlotte, NC, Newell Brands in Charlotte, Network Solutions in Herndon, VA, and Response Mine Digital in Atlanta.
