Erinn Keserica serves as the Director of Marketing and Practice Growth. With more than 20 years of experience in marketing, business development, management, and public relations, she is responsible for developing and delivering results-oriented programs for the Firm. Specialties relating to her experience involve brand identity, service and product development, industry area practice growth, trade shows & events, media relations, business development, and digital and print marketing and advertising campaigns.
Erinn joined the accounting marketing profession in 2001, where she worked as Director of Marketing for a Top 75 U.S. CPA firm and a Top 30 U.S. CPA firm. Prior to working in accounting marketing, she held positions at national marketing and advertising agencies. Her experience covers strategic work in the areas of consumer packaged goods, retail, restaurant, healthcare, professional services, broadcast media, technology, travel and B2B.
She served the Association for Accounting Marketing (AAM) as President and held national and local AAM committee/board positions for over 15 years. Erinn has been named as one of Atlanta’s most influential people under the age of 40 by Atlanta Business Chronicle, and as one of Accounting Today’s Most Influential People in the accounting industry. She is recognized as a national author and speaker at various industry and marketing events.
She received her Bachelors of Arts in Public Relations from Georgia State University.